pricing manifesto
THE ACTUAL COST OF
A PRIVATE WHITE V.C. MAC
Pattern Cutting & Product Development £11.50 + Cloth, Hardware & Trims £88.03
+ + +
Our Factory £29.51 + Our People £71.91
+ + +
Freight, Packaging & Labelling £9.50 + Import Duties £0.00
=
ACTUAL COST £210.45
Traditional Luxury RRP £975.00 (5x Mark up) Private White V.C. RRP £495.00 (2x Mark up)

Pattern Cutting & Product Development £11.50 + Cloth & Linings £63.83 + Hardware & Trims £24.20 + Our Factory £29.51
Our People £71.91 + Freight, Packaging & Labelling £9.50 + Imort Duties £0.00
=
ACTUAL COST £210.45
Traditional Luxury RRP £975.00 (5x Mark up) Private White V.C. RRP £495.00 (2x Mark up)
PRICING MANIFESTO

We aren’t cheap, and we don’t want to be. Our mission is simple, to make the very best product we can using the best fabrics and the best materials. Our approach to pricing is just as simple. We charge a fair price that accurately reflects the quality and craftsmanship of everything we do.

We like to be transparent. We don’t inflate our prices to account for middlemen, distributors, or agencies, nor do we add extra margins to bolster profit during ad-hoc promotions or flash sales. We price our garments fairly at 2x - 3x cost, as opposed to the 5x - 7x mark-up that is the norm for most luxury houses.

A fair price for the world’s finest clothing.

Raw Material Map

90% OF RAW MATERIALS SOURCED FROM WITHIN A 40 MILE RADIUS OF OUR FACTORY

DISTANCE FROM FACTORYMiles
YARN SPINNING Dukinfield, Greater Manchester
13.1
COTTON WEAVING Foulridge, North Yorkshire
34.6
CASHMERE & WOOL WEAVING Oldham, Greater Manchester
15.4
FABRIC FINISHING Huddersfield, West Yorkshire
29.3
QUILTING Bolton, Greater Manchester
14.6
•   CONTINUOUS RE-INVESTMENT IN THE INDUSTRY’S ECOSYSTEM •   FULLY SUSTAINABLE & TRACEABLE SUPPLY CHAIN •   MINIMAL CARBON FOOTPRINT
For anyone who wasn’t listening during history lessons at school, Manchester was at the forefront of the industrial revolution. It was the first of a new generation of prosperous, commercial cities and the home of garment manufacture. Cotton mills were in abundance, and thankfully, the very best of them are still operating today. Most are within a 40-mile radius from our factory, so it makes sense for us to buy our cloth locally whenever possible. We’re lucky, we don’t need to go overseas searching for cheaper, inferior alternatives, but more importantly – we don’t want to.
•   CONTINUOUS RE-INVESTMENT IN THE INDUSTRY •   FULLY SUSTAINABLE & TRACEABLE SUPPLY CHAIN •   MINIMAL CARBON FOOTPRINT
DISTANCE FROM FACTORYMiles
YARN SPINNING Dukinfield, Greater Manchester
13.1
COTTON WEAVING Foulridge, North Yorkshire
34.6
CASHMERE & WOOL WEAVING Oldham, Greater Manchester
15.4
FABRIC FINISHING Huddersfield, West Yorkshire
29.3
QUILTING Bolton, Greater Manchester
14.6
ONE FACTORY IN MANCHESTER = 3m+ Garments made over the past century 40 Hours of wages a week, every week for every worker 18 People with over 20 years’ experience17 Nationalities 11 Languages 1 British Bulldog
our workers
OUR WORKFORCE We have everything we need under one roof and take total ownership of the entire manufacturing process. Without our highly skilled workforce however, this wouldn’t be possible. Our customers often tell us they can always trust in the quality of whatever they buy from us, and that’s all thanks to the knowledge and expertise of our team. The technicians in our factory have honed their craft over many years (decades even) and we make sure their wages reflect their passion, their professionalism, as well as their dedication to producing garments of the highest calibre. VISIT OUR FACTORY
TREVOR Machinist 8 years with Private White V.C.
ONE FACTORY IN MANCHESTER = 3m+  Garments made over the past century 40 Hours of wages a week, every week for every worker 18 People with over 20 years’ experience17 Nationalities 11 Languages 1 British Bulldog