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New
Spring '21
The Tropical Ripley Shirt
The Cargo Shorts
The Studded Franglais Blazer
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Clothing
NEW ARRIVALS
Permanent Style
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The Icons
Discover The Icons
The Twin Track
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permanent style
The Bridge Coat

The pitch was simple. Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear.
The Permanent Style Ventile® Motor Trench

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.
The Wax Walker

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe
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About Us
Lifetime repair
MADE IN ENGLAND
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journal
Meet The World’s Best Bartender

Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce internationally renowned bartender Joe Schofield.
Made In Manchester For The World

When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is.
The Permanent Style Motor Trench

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.
Manchester By The V.C.

With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.
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Accessories

Our assortment of accessories have been carefully curated and developed with a stable of makers and ateliers whose experience and commitment to quality are unmatched. Everything is sourced from within the United Kingdom.
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