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Introducing The New Permanent Style Donegal Overcoat

With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 

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  • A Sense Of Calm During The Storm

    The Loro Piana® Raglan Raincoat. In pursuit of excellence, our attention draws to none other than the world’s most prestigious makers of luxury yarns and fabrics, Loro Piana. Dating back to the early 19th century in Trivero, Italy, they draw on six generations of skilled artisans, respecting ancient traditions and craftsmanship combined with cutting-edge techniques resulting in fabrics and garments.
  • The Jersey Jedi

    While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field.
  • Flâneur Loungewear: Luxury and comfort combined

    Sometimes change can arrive in the most unexpected fashion. A year ago, the new operation Private White V.C. had established in Manchester was turning out hundreds of high quality medical gowns and protective equipment for the NHS (National Health Service), but, as the government contracts were completed, production began to wind down.
  • Honouring Private Jack White On Remembrance Day

    Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War
  • Introducing The New Permanent Style Donegal Overcoat

    With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 
  • The Ventile® Frobisher

    The Ventile® Frobisher is our most extreme weather garment ever. Engineered and equipped to endure the harshest of winter conditions, the parka is named after the 16th century explorer, Yorkshireman Sir Martin Frobisher, who combatted fierce weather conditions in his attempts to discover new trade routes through the Northwest Passage. Designed with today’s extreme adventurer in mind the 100% waterproof, wool-wadded, and virtually indestructible Ventile® Frobisher provides a luxury of protection from the elements that its namesake would certainly have benefited from, as he battled the elements - navigating storms and evading icebergs at sea - to survive.
  • Winter '21 Lookbook

    Winter is fast approaching and so it feels particularly timely to announce the launch of our latest wave of brand new styles that have all been designed to protect and serve during the colder months ahead.
  • Milad Abedi On Style And Stockholm

    We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.

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