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Tour Three Lookbook

We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.

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  • Tour Three Lookbook

    We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.
  • Making Milestones: Twenty Million Pieces of PPE

    Our incredible journey through a global pandemic as told by our CEO
  • Cotton On

    Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.
  • The Permanent Style Ventile® Motor Trench

    With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.
  • Tour Two Lookbook

    The second wave of our most ambitious ever Spring collection is now live.  Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casual, lightweight shirting.
  • Manchester By The V.C. (The Rake, Issue 74)

    With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.
  • The Seal Of Approval

    Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.
  • Tour One Lookbook

    We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.

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