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Made In Manchester For The World
When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be.
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Meet The World’s Best Bartender
Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce internationally renowned bartender Joe Schofield. -
The Fabric Of The City
Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about. -
Origins Of A Classic: Take A walk On The Wild Side
The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna. -
Made In Manchester For The World
When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be. -
Lights, Camera… Action!
Seasons come and seasons go… and I was after a timeless piece, something that champions form following function. -
Tour Three Lookbook
We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever. -
Making Milestones: Twenty Million Pieces of PPE
Our incredible journey through a global pandemic as told by our CEO -
Cotton On
Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.
Photo Gallery
Photo Story
The Ventile Collection
Ventile® is the most sophisticated 100% cotton in the world. It was developed in Manchester following a direct request from Winston Churchill to create a 100% waterproof cloth to prolong the survival rates of RAF pilots during World War II.
Photo Story
Autumn Winter 2020 Collection
Join the team for a tour around beautiful Florence as we showcase our Autumn Winter Collection