Milad Abedi On Style And Stockholm

Nick Ashley’s style is inspired by authenticity; he prefers reviving designs with practicality for today’s modern world and breaking rules. And as for following the crowd? Best not to ask…

Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce internationally renowned bartender Joe Schofield.

Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about.

The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna.

When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be.

Seasons come and seasons go… and I was after a timeless piece, something that champions form following function.

We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.

Our incredible journey through a global pandemic as told by our CEO