• STORIES FROM OUR FACTORY FLOOR - JO

    The shape of things to come – Pattern Cutter, Jo Mills. For anyone unfamiliar with the inner workings of a reputable fashion brand, the pattern cutter plays a pivotal role in the development of every garment. Easy to spot in any studio, they’re the ones who spend their days with pins held between their front teeth and a tape measure...
  • NATURAL SELECTION

    Thom Hetherington is the straight-talking mastermind behind the highly acclaimed Manchester Art Fair. Launched in 2007, in a bid to bring contemporary paintings, sculpture, prints and photography to an audience of avid art collectors living outside the M25, this prestigious 2-day event has been responsible for art sales worth over £4million since it began. In the run-up to this year’s...
  • JAMES EDEN, PRIVATE WHITE V.C. – WHY I’M BOYCOTTING BLACK FRIDAY

    In this episode I conduct a ‘no holds barred’ interview with James Eden, owner of Private White V.C. James tells me how he’s turned a clothing factory that solely manufactured for other brands, into one that makes 9o% own-brand luxury clothing sold direct to the customer. Find out how (and why) James took on this challenge, and his unique costing...
  • INTO THE ARCHIVE

    You’ll often find Mike Stoll deftly flicking through precious military surplus, tailored drape coats or vintage flight jackets in the depths of the Private White V.C. archive. A menswear oracle, he’s the longest serving member of our team and has spent his entire career making the finest outerwear for home-grown clothing brands (and some very well-known international heavyweights) right here...
  • HAND-DRAWN HEROISM WITH A FAMILY CONNECTION

    Long before the tech-wizards of Silicon Valley gave us the endless scroll, the highlight of the week for most children was their favourite comic landing on stands at the local newsagents. These days, computer games and screen-time seem to have replaced the innocence of flicking through pages of action-packed cartoon strips (whilst eating penny sweets) on the walk home from...
  • STORIES FROM OUR FACTORY FLOOR - DAN

    Every business needs a man like Dan. An indispensable part of the team, he’s the one who keeps tabs on every process to makes sure the whirring cogs of production are kept well-oiled. It’s a role that requires a certain sleeves-rolled-up mastery and the capacity to keep calm under pressure – definitely not a job for the fainthearted. When the...
  • SIMON CROMPTON X PRIVATE WHITE V.C.

    In the world of fickle fashion, there’s a voice the remains resolute. Simon Crompton has been helping men to navigate the route towards enduring style for well over a decade. His internationally acclaimed blog, Permanent Style, has become theplace to head to for wardrobe inspiration and sound advice. Far more than a sartorial barometer of good taste, Simon has created...

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