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The All New PS Olive Motor Trench Coat

Reviewed by Simon Crompton of Permanent Style London, the leading authority of classic and luxury menswear.

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  • Reintroducing The Bridge Coat

    Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,
  • Fifty Years In The Making

    Some companies use data analysts or devise algorithms to develop their strategy, others employ brand advisors and influencers. At Private White V.C., we rely on the encyclopaedic knowledge of Mike Stoll or ‘Stolly’ as I call. His five decades working in this factory cuts through any jargon or business fad - he has seen it all in his time
  • Behind The Scenes - AW22

    Luxury comes in all shapes, fabrics and sizes. Like the facades of a building; our clothes boast ornamental detailing, dramatic silhouettes and additional functionality. Manchester boasts one of the most unique and juxtaposing building styles of any cityscape. From Edwardian to neo-modern, red brick to glass and skyscrapers to public houses, there is nothing quite like it.
  • PWVC X United We Stand

    Journalist, author, United We Stand and FourFour Two Magazine Editor, GQ contributor, proud Mancunian and loyal Reds supporter, Andy Mitten has interviewed over 500 of football’s greats pitch side from Messi to Mourinho. Fresh from the United v Liverpool pre-season friendly in Bangkok, Andy chats to PWVC to reflect on his legendary career, heroic charity ride and his beloved hometown Manchester.
  • Bags Of Style: Luxury Leather

    During a moment of calm in between the firms restored mill workshop in Fall River, Massachusetts, PWVC caught up with Frank’s son Ian to chat about his story: continuing a family legacy of handcrafting the finest leather goods in America.
  • Raining Supreme: The Story of the Ventile® Mac

    The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal place to find a raincoat. The Private White V.C. Ventile® Mac is the perfect iteration of this garment, uniting style with practicality – and made in Manchester.
  • Meet Manchester’s Finest

    PWVC Meets Manchester’s & Masterchef’s Finest: Simon Wood
  • Seventy Years of Style

    These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the innovations of the 21st century.