Ventile® Canvas: Reimagining our Peacoat & Duffle
We’ve reengineered these two well-loved pieces of outerwear, transforming them into unlined, breathable and entirely waterproof spring jackets.
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The All New Permanent Style Navy Donegal
This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and black. The combination gives the coat the true dark navy colour prized by fans of classic menswear.

The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
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A Cut Above The Rest
The Crew Neck Sweatshirt - You might not have paid much attention to your sweatshirts until now. You might have expected us to overlook certain design aspects and fabric choices when it comes to making our own. You would, of course, be wrong. -
The Blazer For Work, Play & Everything In Between
Long gone are the days of suits being mandatory for the office, and with more people than ever working from home. Enter, The Casual Wool Blazer in our exclusive UK-woven Basket Weave. -
Baz & Co: Meet The Maker
Introducing our good friend, Mr James Chase - founder of BAZ & CO skincare and a driving force behind family business Willy’s organic apple cider. -
Unpicking The Zip Up Funnel Neck
Rarely is the same thought and attention given to mainline collections applied to jersey, with inferior construction and second rate fabric often being a sticking point. This is not so with our jersey range, with this, the funnel neck zip up, a particular highlight. -
“So What’s Your Story” Podcast
Mikes journey from factory floor from the age of 14 to CEO is full of astonishing highs and lows but his in-depth knowledge of the fashion industry, tenacious nature, staring death in the eye and spearheading Private White VC to become a globally recognised high quality clothing manufacturer, is undoubtedly inspiring. -
The Making Of Our Doeskin Cloth
We are lucky enough to be surrounded by some of the world’s finest cloth makers and spinners. Recently, the Private White team travelled a short 20-minute drive to Delph from inner city Manchester, through rolling countryside, to see where the historic doeskin yarn is spun, right on the doorstep of our 169-year-old red-bricked factory. -
Manchester’s Hidden Gems
Earlier this month we opened the doors of our red bricked 149 year old headquarters to Manchester’s Finest who spent the day documenting life here at the factory for its hugely popular video series ‘Hidden Gems’. -
Crafting The Bremont Flight Jacket
Meet the dynamic duo behind our latest collaboration, Bremont Co-Founders Nick & Giles English.