Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

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Get Britain Making Again

“When I began work back in 1972 in Salford, Manchester had a huge raincoat industry employing 70,000 people, including those working in thriving docks which were used for export."

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Reintroducing The Bridge Coat

Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,

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Fifty Years In The Making

Some companies use data analysts or devise algorithms to develop their strategy, others employ brand advisors and influencers. At Private White V.C., we rely on the encyclopaedic knowledge of Mike ...

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Behind The Scenes - AW22

Luxury comes in all shapes, fabrics and sizes. Like the facades of a building; our clothes boast ornamental detailing, dramatic silhouettes and additional functionality. Manchester boasts one of t...

PWVC X United We Stand
PWVC X United We Stand

Journalist, author, United We Stand and FourFour Two Magazine Editor, GQ contributor, proud Mancunian and loyal Reds supporter, Andy Mitten has interviewed over 500 of football’s greats pitch side ...

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Bags Of Style: Luxury Leather

During a moment of calm in between the firms restored mill workshop in Fall River, Massachusetts, PWVC caught up with Frank’s son Ian to chat about his story: continuing a family legacy of handcraf...

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Raining Supreme: The Story of the Ventile® Mac

The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal pl...

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Meet Manchester’s Finest

PWVC Meets Manchester’s & Masterchef’s Finest: Simon Wood

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Seventy Years of Style

These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the inno...

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The Evolution of The Shacket

Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.

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In Conversation with Garbstore’s Ian Paley

Ian Paley of Garbstore has decades of experience working with fashion’s finest designers including Paul Smith and Burberry. Here, he caught up with us ahead of the PWVC x Garbstore launch to discus...

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The Best Of British

A trip to Mallalieus of Delph - We’ve been making exemplary garments for over 127 years in our Manchester factory. Private Jack White himself dedicated his professional career to the manufacturing ...

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On The Road With David Ajala

Life, career and styling lessons from Star Trek Discovery’s leading actor David Ajala.

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Discreet Comfort: The Ultimate Luxury

We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairin...

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Constructing Comfort With The Jersey Jedi

Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather...

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On The Move With PWVC

Influenced by the do’ers, the go-getters and the commuters on the move in their daily lives, our Spring 22 Collection is where British style and sophistication meet practicality and comfort for any...