Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

The Harrington: The Do-It-All Jacket
The Harrington: The Do-It-All Jacket

Of all the outerwear staples that were designed on our shores, the Harrington is surely one of the best. The short, simple design is loved around the world, has been worn by everyone from Elvis to ...

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A Contemporary Update On A Military Classic 

The Moleskin Bomber - The bomber jacket will always be an alluring piece of clothing. There is so much history behind it, with its short, boxy cut and distinctive detailing instantly referencing he...

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A Cut Above The Rest

The Crew Neck Sweatshirt - You might not have paid much attention to your sweatshirts until now. You might have expected us to overlook certain design aspects and fabric choices when it comes to ma...

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The Blazer For Work, Play & Everything In Between

Long gone are the days of suits being mandatory for the office, and with more people than ever working from home. Enter, The Casual Wool Blazer in our exclusive UK-woven Basket Weave.

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“So What’s Your Story” Podcast

Mikes journey from factory floor from the age of 14 to CEO is full of astonishing highs and lows but his in-depth knowledge of the fashion industry, tenacious nature, staring death in the eye and s...

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The Making Of Our Doeskin Cloth

We are lucky enough to be surrounded by some of the world’s finest cloth makers and spinners. Recently, the Private White team travelled a short 20-minute drive to Delph from inner city Manchester,...

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Crafting The Bremont Flight Jacket

Meet the dynamic duo behind our latest collaboration, Bremont Co-Founders Nick & Giles English.

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How Donegal Yarn Is Made

See where the historic yarn is spun, right on the wind-battered coast of Ireland.

The Dark Navy Permanent Style Donegal
The Dark Navy Permanent Style Donegal

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one go...

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The All New Permanent Style Navy Donegal

This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and black. The combination gives the coat the true dark navy colour prized by fans of cla...

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The All New PS Olive Motor Trench Coat

Reviewed by Simon Crompton of Permanent Style London, the leading authority of classic and luxury menswear.

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STERLING Bar: Meet The Maker

One autumnal afternoon, PWVC set off on the short journey from 1 Cottenham Lane to Norfolk Street in central Manchester, home to The Stock Exchange Hotel, and now to our good friend Mr Joe Schofiel...

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Our Greatest Asset: The Outerwear OG

With half a century now under his belt (British-made of course), Stolly asserts that his career which he has steadfastly dedicated to championing local manufacturing is “is beyond what I ever dream...

Lessons in British Manufacturing
Lessons in British Manufacturing

Meet Ian Maclean MBE, the man running the oldest UK factory at John Smedley, whose garments are synonymous with quality and royalty (much like our own).

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Get Britain Making Again

“When I began work back in 1972 in Salford, Manchester had a huge raincoat industry employing 70,000 people, including those working in thriving docks which were used for export."

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Reintroducing The Bridge Coat

Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,