Shopping bag
Revolutionary Artisans
Taking inspiration from Manchester’s unrivalled industrial heritage, our AW23 collection ‘Revolutionary Artisans’ celebrates the creativity born from our great city’s many workshops and mills, as well as the artists who covet them.
Read MoreHighlights
Discover More
The All New Permanent Style Navy Donegal
This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and black. The combination gives the coat the true dark navy colour prized by fans of classic menswear.
Discover More
The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
News
Categories
-
A Contemporary Update On A Military Classic
The Moleskin Bomber - The bomber jacket will always be an alluring piece of clothing. There is so much history behind it, with its short, boxy cut and distinctive detailing instantly referencing heroic aviators of the Allied Forces. -
A Cut Above The Rest
The Crew Neck Sweatshirt - You might not have paid much attention to your sweatshirts until now. You might have expected us to overlook certain design aspects and fabric choices when it comes to making our own. You would, of course, be wrong. -
The Blazer For Work, Play & Everything In Between
Long gone are the days of suits being mandatory for the office, and with more people than ever working from home. Enter, The Casual Wool Blazer in our exclusive UK-woven Basket Weave. -
Baz & Co: Meet The Maker
Introducing our good friend, Mr James Chase - founder of BAZ & CO skincare and a driving force behind family business Willy’s organic apple cider. -
“So What’s Your Story” Podcast
Mikes journey from factory floor from the age of 14 to CEO is full of astonishing highs and lows but his in-depth knowledge of the fashion industry, tenacious nature, staring death in the eye and spearheading Private White VC to become a globally recognised high quality clothing manufacturer, is undoubtedly inspiring. -
The Making Of Our Doeskin Cloth
We are lucky enough to be surrounded by some of the world’s finest cloth makers and spinners. Recently, the Private White team travelled a short 20-minute drive to Delph from inner city Manchester, through rolling countryside, to see where the historic doeskin yarn is spun, right on the doorstep of our 169-year-old red-bricked factory. -
Manchester’s Hidden Gems
Earlier this month we opened the doors of our red bricked 149 year old headquarters to Manchester’s Finest who spent the day documenting life here at the factory for its hugely popular video series ‘Hidden Gems’. -
Crafting The Bremont Flight Jacket
Meet the dynamic duo behind our latest collaboration, Bremont Co-Founders Nick & Giles English.
