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The Evolution of The Shacket

Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.

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  • Introducing The Permanent Style Linen Harrington

    With more than twelve months in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style: The PS Linen Harrington.
  • Timeless Style: PHILLIPS x Private White V.C.

    We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairing luxury clothing with some of the finest watches on the planet.
  • (Re)Introducing The Permanent Style Wax Walker

    During September and October we will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.
  • Meet Sweden's Most Stylish Man

    Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a deep-diving discussion on style, wine, whiskey and watches.
  • Presenting The Offshore Jacket

    The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.
  • The PWVC x RÆBURN Collection

    Our first collaboration with responsible design pioneers RÆBURN, offers a carefully considered capsule collection consisting of five limited-edition styles, crafted with responsibility at its forefront.
  • Celebrating Classic Motoring And Goodwood

    A picture speaks a thousand words, and on our limited-edition Goodwood inspired t-shirts, commissioned by illustrator Tim Godden, you will see a trio of designs playing homage to the magic of The Goodwood Revival.
  • PWVC x The Goodwood Revival

    The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set.

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