The All New PS Olive Motor Trench Coat

These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the innovations of the 21st century.

Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.

Ian Paley of Garbstore has decades of experience working with fashion’s finest designers including Paul Smith and Burberry. Here, he caught up with us ahead of the PWVC x Garbstore launch to discuss design influences, staying humble and his highlights from our latest capsule collection.

A trip to Mallalieus of Delph - We’ve been making exemplary garments for over 127 years in our Manchester factory. Private Jack White himself dedicated his professional career to the manufacturing of British clothing, where patience, skill, attention to detail, steadfast focus and the use of only the highest quality materials typified everything he did.

Life, career and styling lessons from Star Trek Discovery’s leading actor David Ajala.

We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairing luxury clothing with some of the finest watches on the planet.

Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather than mass produce.

Influenced by the do’ers, the go-getters and the commuters on the move in their daily lives, our Spring 22 Collection is where British style and sophistication meet practicality and comfort for anywhere in the world.