Milad Abedi On Style And Stockholm

Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.

The second wave of our most ambitious ever Spring collection is now live.  Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casual, lightweight shirting.

With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.

Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.

We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.

It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great producers of fabric and these manufacturers have centuries of experience in the industry.

From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.