The location is also home to the firm’s charming brick-lined boutique store, with other world renowned outlets such as Harrods and Mr. Porter. Once inside you really start to get a feel for why this operation has outlasted every other specialist in the region, and now ranks among Britain’s most respected luxury brands. Original artwork, a stunning antique clock and textiles line the walls, while truly beautiful pieces hang on the rails. These range from top-seller, The Ventile® Mac, to The Peacoat, Moleskin Bomber, waxed Twin Track and a host of exclusive collaborations with the likes of Todd Synder, Bremont, Frank Clegg Leatherworks and Permanent Style.. An imposing wooden pattern cutting table stands in the centre, nodding to the bespoke handiwork happening on the factory floor, which is visible through a single internal window.
“It is all down to our effort, grit, determination and resilience. It would be so easy for us to offshore and outsource, but it is our passion for making the finest quality possible that requires us to have total control of the supply chain,” replies James Eden, Private White V.C.’s CEO and great-grandson, when asked about the secret to their success, going on to explain the brand focuses on long-lasting styles as opposed to fast-moving trends. “We tend to draw inspiration from the past, which is why we are so proud of our archive. A modern-day designer will have to work very, very hard to surpass or even match the styles and silhouettes of the past.