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OUR WINTER LINEUP
A Fair Price to Pay The old adage 'you get what you pay for' rarely rings true in the world of clothing. It does at Private White V.C. where we’ve been cutting our cloth and creating garments for over 100 years. We make outerwear we consider superior to anything produced in any other factory in the world. Our pricing is fair - not cheap, but certainly not overpriced. And we want you to know what you pay for, so we outline exactly where your money goes when you invest in your Private White V.C. clothing. But we can’t put a price on expertise and experience, on the learning that has been passed down through generations. That’s the gold dust we sprinkle on each garment that leaves our factory. You will recognise it when you wear your Private White V.C. coat for the very first time. You’ll walk a little taller, with pride and satisfaction. It’s a good feeling. Priceless. VIEW OUR PRICING MANIFESTO
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2x-3x Mark Up
1
Private White V.C. Mark Up
Cost to Produce PRIVATE WHITE V.C.©
‘Traditional Luxury’ Mark Up + Agents + Importers + Overseas Distributors + Buffer for Sale Reductions + International Freight & Logistics + Sponsorship & Celebrity Endorsements
Cost to Produce 'TRADITIONAL LUXURY'Traditional + 123 + 123 + 123 + 123 + 123 + 123 + 123
5x-7x Mark Up
'TRADITIONAL LUXURY'
PRIVATE WHITE V.C.
2x-3x MARK UP
5x-7x MARK UP
OUR PRICING MANIFESTO
ONE FACTORY IN MANCHESTER = 3m+ Garments made over the past century 40 Hours of wages a week, every week for every worker 18 People with over 20 years’ experience17 Nationalities 11 Languages 1 British Bulldog
ONE FACTORY IN MANCHESTER = 3m+ Garments made over the past century 40 Hours of wages a week, every week for every worker 18 People with over 20 years’ experience17 Nationalities 11 Languages 1 British Bulldog
OUR WORKFORCE We have everything we need under one roof and take total ownership of the entire manufacturing process. Without our highly skilled workforce however, this wouldn’t be possible. Our customers often tell us they can always trust in the quality of whatever they buy from us, and that’s all thanks to the knowledge and expertise of our team. The technicians in our factory have honed their craft over many years (decades even) and we make sure their wages reflect their passion, their professionalism, as well as their dedication to producing garments of the highest calibre. VISIT OUR FACTORY
TREVOR Machinist 8 years with Private White V.C.