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Introducing Coloured by Cottenham.

Cottenham House is our home. The beautiful 171-year old redbrick factory on the banks of the River Irwell is where all our clothing is hand-cut, hand-sewn and hand-finished by local craftspeople.

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  • News
  • Events
  • Editorial
  • Meet Manchester’s Finest

    PWVC Meets Manchester’s & Masterchef’s Finest: Simon Wood
  • Seventy Years of Style

    These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the innovations of the 21st century.
  • The Evolution of The Shacket

    Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.
  • In Conversation with Garbstore’s Ian Paley

    Ian Paley of Garbstore has decades of experience working with fashion’s finest designers including Paul Smith and Burberry. Here, he caught up with us ahead of the PWVC x Garbstore launch to discuss design influences, staying humble and his highlights from our latest capsule collection.
  • The Best Of British

    A trip to Mallalieus of Delph - We’ve been making exemplary garments for over 127 years in our Manchester factory. Private Jack White himself dedicated his professional career to the manufacturing of British clothing, where patience, skill, attention to detail, steadfast focus and the use of only the highest quality materials typified everything he did.
  • On The Road With David Ajala

    Life, career and styling lessons from Star Trek Discovery’s leading actor David Ajala.
  • Discreet Comfort: The Ultimate Luxury

    We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairing luxury clothing with some of the finest watches on the planet.
  • Constructing Comfort With The Jersey Jedi

    Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather than mass produce.