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Unpicking The Ventile® Frobisher

Engineered and equipped to endure the harshest of winter conditions, the parka is named after the 16th century explorer, Yorkshireman Sir Martin Frobisher, who combatted fierce weather conditions in his attempts to discover new trade routes through the Northwest Passage.

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  • The Permanent Style Ventile® Motor Trench

    With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.
  • Tour Two Lookbook

    The second wave of our most ambitious ever Spring collection is now live.  Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casual, lightweight shirting.
  • Manchester By The V.C. (The Rake, Issue 74)

    With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.
  • The Seal Of Approval

    Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.
  • Tour One Lookbook

    We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.
  • Weaving Magic

    It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great producers of fabric and these manufacturers have centuries of experience in the industry.
  • Unpicking The Peacoat

    From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.
  • The Permanent Style Wax Walker

    Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe

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