Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

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The Fabric Of The City

Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is ...

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Origins Of A Classic: Take A walk On The Wild Side

The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna.

Lights, Camera… Action!
Lights, Camera… Action!

Seasons come and seasons go… and I was after a timeless piece, something that champions form following function.

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Tour Three Lookbook

We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.

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Making Milestones: Twenty Million Pieces of PPE

Our incredible journey through a global pandemic as told by our CEO

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Cotton On

Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grow...

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The Permanent Style Ventile® Motor Trench

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.

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Tour Two Lookbook

The second wave of our most ambitious ever Spring collection is now live.  Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casu...

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Manchester By The V.C. (The Rake, Issue 74)

With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.

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The Seal Of Approval

Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.

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Tour One Lookbook

We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.

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Weaving Magic

It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great pr...

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Unpicking The Peacoat

From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.

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The Permanent Style Wax Walker

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in th...

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A Wealth of Material: The Riri Zip

At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting ...

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Frames from the Factory

A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed...