
Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is ...

The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna.

Seasons come and seasons go… and I was after a timeless piece, something that champions form following function.

We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.

Our incredible journey through a global pandemic as told by our CEO

Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grow...

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.

The second wave of our most ambitious ever Spring collection is now live. Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casu...

With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.

Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.

We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.

It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great pr...

From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in th...

At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting ...

A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed...