Manchester’s Hidden Gems
Earlier this month we opened the doors of our red bricked 149 year old headquarters to Manchester’s Finest who spent the day documenting life here at the factory for its hugely popular video series ‘Hidden Gems’.
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A Sense Of Calm During The Storm
The Loro Piana® Raglan Raincoat. In pursuit of excellence, our attention draws to none other than the world’s most prestigious makers of luxury yarns and fabrics, Loro Piana. Dating back to the early 19th century in Trivero, Italy, they draw on six generations of skilled artisans, respecting ancient traditions and craftsmanship combined with cutting-edge techniques resulting in fabrics and garments. -
The Jersey Jedi
While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field. -
Flâneur Loungewear: Luxury and comfort combined
Sometimes change can arrive in the most unexpected fashion. A year ago, the new operation Private White V.C. had established in Manchester was turning out hundreds of high quality medical gowns and protective equipment for the NHS (National Health Service), but, as the government contracts were completed, production began to wind down. -
Introducing The New Permanent Style Donegal Overcoat
With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. -
The Ventile® Frobisher
The Ventile® Frobisher is our most extreme weather garment ever. Engineered and equipped to endure the harshest of winter conditions, the parka is named after the 16th century explorer, Yorkshireman Sir Martin Frobisher, who combatted fierce weather conditions in his attempts to discover new trade routes through the Northwest Passage. Designed with today’s extreme adventurer in mind the 100% waterproof, wool-wadded, and virtually indestructible Ventile® Frobisher provides a luxury of protection from the elements that its namesake would certainly have benefited from, as he battled the elements - navigating storms and evading icebergs at sea - to survive. -
Winter '21 Lookbook
Winter is fast approaching and so it feels particularly timely to announce the launch of our latest wave of brand new styles that have all been designed to protect and serve during the colder months ahead. -
Milad Abedi On Style And Stockholm
We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends. -
Introducing The Permanent Style Linen Harrington
With more than twelve months in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style: The PS Linen Harrington.
Photo Gallery

The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.

Reintroducing The Bridge Coat
Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,