Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

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The Jersey Jedi

While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in t...

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Flâneur Loungewear: Luxury and comfort combined

Sometimes change can arrive in the most unexpected fashion. A year ago, the new operation Private White V.C. had established in Manchester was turning out hundreds of high quality medical gowns and...

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Introducing The New Permanent Style Donegal Overcoat

With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 

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The Ventile® Frobisher

The Ventile® Frobisher is our most extreme weather garment ever. Engineered and equipped to endure the harshest of winter conditions, the parka is named after the 16th century explorer, Yorkshirema...

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Winter '21 Lookbook

Winter is fast approaching and so it feels particularly timely to announce the launch of our latest wave of brand new styles that have all been designed to protect and serve during the colder month...

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Milad Abedi On Style And Stockholm

We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.

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Introducing The Permanent Style Linen Harrington

With more than twelve months in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style: The PS Linen Harrington.

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Timeless Style: PHILLIPS x Private White V.C.

We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairin...

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Meet Sweden's Most Stylish Man

Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a...

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Presenting The Offshore Jacket

The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.

The PWVC x RÆBURN Collection
The PWVC x RÆBURN Collection

Our first collaboration with responsible design pioneers RÆBURN, offers a carefully considered capsule collection consisting of five limited-edition styles, crafted with responsibility at its foref...

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Celebrating Classic Motoring And Goodwood

A picture speaks a thousand words, and on our limited-edition Goodwood inspired t-shirts, commissioned by illustrator Tim Godden, you will see a trio of designs playing homage to the magic of The G...

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PWVC x The Goodwood Revival

The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set.

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Autumn '21 Lookbook

This AW21 collection will forever have a special place in our hearts and history.

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Hit The Road With Nick Ashley

Nick Ashley’s style is inspired by authenticity; he prefers reviving designs with practicality for today’s modern world and breaking rules. And as for following the crowd? Best not to ask…

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Meet The World’s Best Bartender

Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce intern...