Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

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The Permanent Style Ventile® Motor Trench

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.

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Manchester By The V.C. (The Rake, Issue 74)

With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future.

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The Seal Of Approval

Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless.

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Unpicking The Peacoat

From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.

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The Permanent Style Wax Walker

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in th...

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Frames from the Factory

A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed...

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The New Permanent Style Donegal Overcoat

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier twee...

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Ventile® - An Old Faithful Friend Of Ours

Water proofing all boils down to one thing - fabric, and few do it better than an old faithful friend of ours; Ventile.

Private White Jaguar Collaboration
Private White Jaguar Collaboration

Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsman...

The Goodwood  Revival
The Goodwood Revival

The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set.

David Beckham Visits Private White V.C.
David Beckham Visits Private White V.C.

On the first day in his new role as the Ambassadorial President of the British Fashion Council what is the first thing that David Beckham does?

The Woolmark® Collection for Mr Porter
The Woolmark® Collection for Mr Porter

Stop for a moment to think about the overcoat hanging in your closet. The sweaters folded in your bureau. The suits in their garment bags. Chances are, they’re made from wool.

Introducing  The Donegal Overcoat
Introducing The Donegal Overcoat

Yarn from Donegal This is the Donegal Overcoat. Yarn from Donegal, woven in La...

Introducing  The Permanent Style Trench Coat
Introducing The Permanent Style Trench Coat

Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufac...