If you’re asking someone you’ve just met, you may receive a weird look for daring such a personal question, but not if the person you’ve just met has mentioned an acute interest in watches.
Between watch enthusiasts, it’s immediately understood that what you mean to ask is which timekeeper are you wearing on your wrist right now, and it’s an invitation to steer the conversation towards something you both have in common.
It’s also a go-to question between style savants, whose ranks are being bolstered by a growing number of watch enthusiasts. In recent years, the fashion industry has grown in influence in the lives of watch fanatics, not only through targeted collaborations but also because of the industry’s relevance with younger watch collectors.
Recognising this back in 2018, PHILLIPS hosted the genre-defining STYLED auction in New York which paired collectible timepieces with items of clothing distinguished by lifestyle categories such as Eveningwear and Après-Ski.
Even before STYLED, we had started including lifestyle images of watches worn on the wrists of men and women before making this standard for all of our online catalogues. I must admit I have spent many evenings leading up to past catalogue launches going through my own wardrobe or asking colleagues to send me images of theirs to come up with styles that were both fashionable and representative of our customers’ tastes.