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The Goodwood Revival
The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set.
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Unpicking The Peacoat
From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe. -
Raining Supreme: The Story of the Ventile® Mac
The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal place to find a raincoat. The Private White V.C. Ventile® Mac is the perfect iteration of this garment, uniting style with practicality – and made in Manchester. -
The Permanent Style Wax Walker
Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe -
A Wealth of Material: The Riri Zip
At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting one, Stoll explains: “I must have worn this jacket for about 14 years. It’s worn out but the zip is like new.” A demonstration reveals it still works perfectly. -
Frames from the Factory
A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed to our Managing Director, Michael (Graham) Stoll who is approaching his half-century at the factory. -
The New Permanent Style Donegal Overcoat
This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it's now 800g rather than 620g. -
Ventile® - An Old Faithful Friend Of Ours
Water proofing all boils down to one thing - fabric, and few do it better than an old faithful friend of ours; Ventile. -
Private White Jaguar Collaboration
Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsmanship, the garment
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The Ventile Collection
Ventile® is the most sophisticated 100% cotton in the world. It was developed in Manchester following a direct request from Winston Churchill to create a 100% waterproof cloth to prolong the survival rates of RAF pilots during World War II.
Photo Story
Autumn Winter 2020 Collection
Join the team for a tour around beautiful Florence as we showcase our Autumn Winter Collection