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Tour One Lookbook
We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever.
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The Seal Of Approval
Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless. -
Tour One Lookbook
We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever. -
Weaving Magic
It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great producers of fabric and these manufacturers have centuries of experience in the industry. -
Unpicking The Peacoat
From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe. -
Raining Supreme: The Story of the Ventile® Mac
The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal place to find a raincoat. The Private White V.C. Ventile® Mac is the perfect iteration of this garment, uniting style with practicality – and made in Manchester. -
The Permanent Style Wax Walker
Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe -
A Wealth of Material: The Riri Zip
At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting one, Stoll explains: “I must have worn this jacket for about 14 years. It’s worn out but the zip is like new.” A demonstration reveals it still works perfectly. -
Frames from the Factory
A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed to our Managing Director, Michael (Graham) Stoll who is approaching his half-century at the factory.
Photo Gallery
Photo Story
The Ventile Collection
Ventile® is the most sophisticated 100% cotton in the world. It was developed in Manchester following a direct request from Winston Churchill to create a 100% waterproof cloth to prolong the survival rates of RAF pilots during World War II.
Photo Story
Autumn Winter 2020 Collection
Join the team for a tour around beautiful Florence as we showcase our Autumn Winter Collection