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Cotton On
Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.
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Cotton On
Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries. -
The Permanent Style Ventile® Motor Trench
With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style. -
Tour Two Lookbook
The second wave of our most ambitious ever Spring collection is now live. Tour Two includes an assortment of iconic outwear, luxury utilitarian blazers and waistcoats together with a range of casual, lightweight shirting. -
Manchester By The V.C. (The Rake, Issue 74)
With every garment handcrafted in the last remaining clothing factory in the world’s first industrial city, Private White V.C.’s proud history is shaping the label’s future. -
The Seal Of Approval
Ventile® is an amazing waterproof fabric, but, previously, the seams were weak spots where water could enter. As with the best innovation what we have done goes unnoticed - it is seamless. -
Tour One Lookbook
We are so excited to launch Tour One, the first wave of our boldest, most ambitious, and most important collection ever. -
Weaving Magic
It is no coincidence that within ten miles of our Manchester factory lie some of the finest producers of woollen cloth in the world. The north of England is justly recognised as one of the great producers of fabric and these manufacturers have centuries of experience in the industry. -
Unpicking The Peacoat
From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.
Photo Gallery
Photo Story
The Ventile Collection
Ventile® is the most sophisticated 100% cotton in the world. It was developed in Manchester following a direct request from Winston Churchill to create a 100% waterproof cloth to prolong the survival rates of RAF pilots during World War II.
Photo Story
Autumn Winter 2020 Collection
Join the team for a tour around beautiful Florence as we showcase our Autumn Winter Collection