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The Goodwood Revival

The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set.

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  • Unpicking The Peacoat

    From setting sail on the high seas to popping into your local – it’s fair to say that the humble Peacoat has had a storied pilgrimage en route to your wardrobe.
  • Raining Supreme: The Story of the Ventile® Mac

    The cliché runs that the Inuit have more than 50 words for snow. If that’s true, then Manchester must have a similar number for rain. A city with such a reputation for precipitation is the ideal place to find a raincoat. The Private White V.C. Ventile® Mac is the perfect iteration of this garment, uniting style with practicality – and made in Manchester.
  • The Permanent Style Wax Walker

    Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe
  • A Wealth of Material: The Riri Zip

    At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting one, Stoll explains: “I must have worn this jacket for about 14 years. It’s worn out but the zip is like new.” A demonstration reveals it still works perfectly.
  • Frames from the Factory

    A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed to our Managing Director, Michael (Graham) Stoll who is approaching his half-century at the factory.
  • The New Permanent Style Donegal Overcoat

    This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it's now 800g rather than 620g.
  • Ventile® - An Old Faithful Friend Of Ours

    Water proofing all boils down to one thing - fabric, and few do it better than an old faithful friend of ours; Ventile.
  • Private White Jaguar Collaboration

    Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsmanship, the garment

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