The Harrington: The Do-It-All Jacket
Of all the outerwear staples that were designed on our shores, the Harrington is surely one of the best. The short, simple design is loved around the world, has been worn by everyone from Elvis to ...
The Submariner Parka: Style, Functionality & Fit for Purpose
Most utility clothing isn’t actually that practical. Which is where the Submariner comes in. A truly practical bit of kit, it’s the jacket you wear for a long dog walk, or a stroll through the city.
A Contemporary Update On A Military Classic
The Moleskin Bomber - The bomber jacket will always be an alluring piece of clothing. There is so much history behind it, with its short, boxy cut and distinctive detailing instantly referencing he...
The Crew Neck Sweatshirt - You might not have paid much attention to your sweatshirts until now. You might have expected us to overlook certain design aspects and fabric choices when it comes to ma...
The Blazer For Work, Play & Everything In Between
Long gone are the days of suits being mandatory for the office, and with more people than ever working from home. Enter, The Casual Wool Blazer in our exclusive UK-woven Basket Weave.
Introducing our good friend, Mr James Chase - founder of BAZ & CO skincare and a driving force behind family business Willy’s organic apple cider.
“So What’s Your Story” Podcast
Mikes journey from factory floor from the age of 14 to CEO is full of astonishing highs and lows but his in-depth knowledge of the fashion industry, tenacious nature, staring death in the eye and s...
The Making Of Our Doeskin Cloth
We are lucky enough to be surrounded by some of the world’s finest cloth makers and spinners. Recently, the Private White team travelled a short 20-minute drive to Delph from inner city Manchester,...
Earlier this month we opened the doors of our red bricked 149 year old headquarters to Manchester’s Finest who spent the day documenting life here at the factory for its hugely popular video series...
Crafting The Bremont Flight Jacket
Meet the dynamic duo behind our latest collaboration, Bremont Co-Founders Nick & Giles English.
Unpicking The Ventile® Frobisher
Engineered and equipped to endure the harshest of winter conditions, the parka is named after the 16th century explorer, Yorkshireman Sir Martin Frobisher, who combatted fierce weather conditions ...
Q&A with Olivia of Hamilton + Hare
Today, we spoke with Olivia Francis, Founder & CEO of Hamilton and Hare, who is responsible for designing refined and understated clothing for the modern man.
See where the historic yarn is spun, right on the wind-battered coast of Ireland.
The Dark Navy Permanent Style Donegal
For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one go...
The All New Permanent Style Navy Donegal
This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and black. The combination gives the coat the true dark navy colour prized by fans of cla...
The All New PS Olive Motor Trench Coat
Reviewed by Simon Crompton of Permanent Style London, the leading authority of classic and luxury menswear.