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Introducing The New Permanent Style Donegal Overcoat

With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 

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  • The Jersey Jedi

    While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field.
  • Honouring Private Jack White On Remembrance Day

    Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War
  • Milad Abedi On Style And Stockholm

    We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.
  • Meet Sweden's Most Stylish Man

    Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a deep-diving discussion on style, wine, whiskey and watches.
  • Presenting The Offshore Jacket

    The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.
  • The PWVC x RÆBURN Collection

    Our first collaboration with responsible design pioneers RÆBURN, offers a carefully considered capsule collection consisting of five limited-edition styles, crafted with responsibility at its forefront.
  • Celebrating Classic Motoring And Goodwood

    A picture speaks a thousand words, and on our limited-edition Goodwood inspired t-shirts, commissioned by illustrator Tim Godden, you will see a trio of designs playing homage to the magic of The Goodwood Revival.
  • Hit The Road With Nick Ashley

    Nick Ashley’s style is inspired by authenticity; he prefers reviving designs with practicality for today’s modern world and breaking rules. And as for following the crowd? Best not to ask…

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