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The Evolution of The Shacket
Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.
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Constructing Comfort With The Jersey Jedi
Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather than mass produce. -
Honouring A Remarkable Family Legacy
James Eden, Founder and CEO of menswear staple Private White V.C. tells us about honouring is remarkable family legacy and celebrating the best of British Manufacture. -
PWVC x Tenue.
Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprecedented style and comfort. -
The Jersey Jedi
While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field. -
Honouring Private Jack White On Remembrance Day
Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War -
Milad Abedi On Style And Stockholm
We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends. -
Meet Sweden's Most Stylish Man
Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a deep-diving discussion on style, wine, whiskey and watches. -
Presenting The Offshore Jacket
The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.
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The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
Shop the Collaboration
PWVC x Tenue.
Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprecedented style and comfort.