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Introducing: The PS English Tweed Overcoat

Good design is about thinking through every aspect of a piece like a DB, and making conscious aesthetic choices. That's what makes a piece feel different when you put it on, and why it remains a favourite after five, 10, 20 years of wear.

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  • Honouring Private Jack White On Remembrance Day

    Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War
  • Reintroducing The Bridge Coat

    Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,
  • Seventy Years of Style

    These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the innovations of the 21st century.
  • Constructing Comfort With The Jersey Jedi

    Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather than mass produce.
  • Honouring A Remarkable Family Legacy

    James Eden, Founder and CEO of menswear staple Private White V.C. tells us about honouring is remarkable family legacy and celebrating the best of British Manufacture.
  • PWVC x Tenue.

    Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprecedented style and comfort.
  • The Jersey Jedi

    While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field.
  • Milad Abedi On Style And Stockholm

    We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.
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