Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

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Reintroducing The Bridge Coat

Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,

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Seventy Years of Style

These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the inno...

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Constructing Comfort With The Jersey Jedi

Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather...

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Honouring A Remarkable Family Legacy

James Eden, Founder and CEO of menswear staple Private White V.C. tells us about honouring is remarkable family legacy and celebrating the best of British Manufacture.

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The Jersey Jedi

While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in t...

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Milad Abedi On Style And Stockholm

We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.

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Meet Sweden's Most Stylish Man

Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a...

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Presenting The Offshore Jacket

The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.

The PWVC x RÆBURN Collection
The PWVC x RÆBURN Collection

Our first collaboration with responsible design pioneers RÆBURN, offers a carefully considered capsule collection consisting of five limited-edition styles, crafted with responsibility at its foref...

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Hit The Road With Nick Ashley

Nick Ashley’s style is inspired by authenticity; he prefers reviving designs with practicality for today’s modern world and breaking rules. And as for following the crowd? Best not to ask…

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Meet The World’s Best Bartender

Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce intern...

Private White Jaguar Collaboration
Private White Jaguar Collaboration

Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsman...

The Woolmark® Collection for Mr Porter
The Woolmark® Collection for Mr Porter

Stop for a moment to think about the overcoat hanging in your closet. The sweaters folded in your bureau. The suits in their garment bags. Chances are, they’re made from wool.

Introducing  The Donegal Overcoat
Introducing The Donegal Overcoat

Yarn from Donegal This is the Donegal Overcoat. Yarn from Donegal, woven in La...

Introducing  The Permanent Style Trench Coat
Introducing The Permanent Style Trench Coat

Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufac...