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The Evolution of The Shacket

Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.

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  • Constructing Comfort With The Jersey Jedi

    Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather than mass produce.
  • Honouring A Remarkable Family Legacy

    James Eden, Founder and CEO of menswear staple Private White V.C. tells us about honouring is remarkable family legacy and celebrating the best of British Manufacture.
  • PWVC x Tenue.

    Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprecedented style and comfort.
  • The Jersey Jedi

    While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in the field.
  • Honouring Private Jack White On Remembrance Day

    Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War
  • Milad Abedi On Style And Stockholm

    We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.
  • Meet Sweden's Most Stylish Man

    Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a deep-diving discussion on style, wine, whiskey and watches.
  • Presenting The Offshore Jacket

    The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.

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