Shopping bag

PWVC X United We Stand

Journalist, author, United We Stand and FourFour Two Magazine Editor, GQ contributor, proud Mancunian and loyal Reds supporter, Andy Mitten has interviewed over 500 of football’s greats pitch side from Messi to Mourinho. Fresh from the United v Liverpool pre-season friendly in Bangkok, Andy chats to PWVC to reflect on his legendary career, heroic charity ride and his beloved hometown Manchester.

Read More
  • News
  • Events
  • Editorial
  • Flâneur Loungewear: Luxury and comfort combined

    Sometimes change can arrive in the most unexpected fashion. A year ago, the new operation Private White V.C. had established in Manchester was turning out hundreds of high quality medical gowns and protective equipment for the NHS (National Health Service), but, as the government contracts were completed, production began to wind down.
  • Honouring Private Jack White On Remembrance Day

    Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War
  • Introducing The New Permanent Style Donegal Overcoat

    With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 
  • Winter '21 Lookbook

    Winter is fast approaching and so it feels particularly timely to announce the launch of our latest wave of brand new styles that have all been designed to protect and serve during the colder months ahead.
  • Milad Abedi On Style And Stockholm

    We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.
  • Introducing The Permanent Style Linen Harrington

    With more than twelve months in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style: The PS Linen Harrington.
  • Timeless Style: PHILLIPS x Private White V.C.

    We’ve handed over the reins of The Journal to Arthur Touchat, International Head of Digital at PHILLIPS, who talks us through the upcoming Geneva Watch Auction XIV and explains the nuance of pairing luxury clothing with some of the finest watches on the planet.
  • (Re)Introducing The Permanent Style Wax Walker

    During September and October we will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.