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The Evolution of The Shacket
Ten years ago this summer, we introduced the word shacket into the Private White V.C. lexicon, with the help from people watcher & co-founder Nick Ashley’s expert eye.
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Meet The World’s Best Bartender
Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce internationally renowned bartender Joe Schofield. -
The Fabric Of The City
Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about. -
Origins Of A Classic: Take A walk On The Wild Side
The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna. -
Made In Manchester For The World
When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be. -
Meet The Makers
For a brand based in one of the world’s most famous industrial cities and steeped in its heritage, it was surely only a matter of time before we created our Maker’s Collection, adding to a wardrobe menswear staple: workwear. -
Lights, Camera… Action!
Seasons come and seasons go… and I was after a timeless piece, something that champions form following function. -
Tour Three Lookbook
We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever. -
Making Milestones: Twenty Million Pieces of PPE
Our incredible journey through a global pandemic as told by our CEO
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The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
Shop the Collaboration
PWVC x Tenue.
Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprecedented style and comfort.