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Introducing The New Permanent Style Donegal Overcoat

With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 

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  • The Fabric Of The City

    Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about.
  • Origins Of A Classic: Take A walk On The Wild Side

    The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna.
  • Made In Manchester For The World

    When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be.
  • Lights, Camera… Action!

    Seasons come and seasons go… and I was after a timeless piece, something that champions form following function.
  • Tour Three Lookbook

    We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.
  • Making Milestones: Twenty Million Pieces of PPE

    Our incredible journey through a global pandemic as told by our CEO
  • Cotton On

    Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.
  • The Permanent Style Ventile® Motor Trench

    With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.

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