Introducing The New Permanent Style Donegal Overcoat

Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about.

The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna.

When you’re putting on your Private White V.C. Ventile® raincoat or Duster Mac, you’re probably focused on the next meeting or where your phone is. It’s unlikely you’ll wonder who made what you’re wearing. However, your coat - or any of the garments we make for that matter - has passed through multiple hands, each ensuring what you have on is the best it can be.

Seasons come and seasons go… and I was after a timeless piece, something that champions form following function.

We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever.

Our incredible journey through a global pandemic as told by our CEO

Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries.

With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.