Honouring Private Jack White On Remembrance Day
Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the Fi...
Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers,
These seven Private White V.C. pieces – one for each decade of Queen Elizabeth’s reign – illustrate the enduring appeal of the 1950s, and how we take the best of the past and blend it with the inno...
Constructing Comfort With The Jersey Jedi
Manufacturing should not simply be a cycle of replication, of producing the same things again and again. It should be a process of innovation. Learning, and then honing those lessons to make rather...
Honouring A Remarkable Family Legacy
James Eden, Founder and CEO of menswear staple Private White V.C. tells us about honouring is remarkable family legacy and celebrating the best of British Manufacture.
Our debut collaboration with sustainable denim pioneers Tenue. offers a capsule collection consisting of eleven made-to-last styles reminiscent of old school American sportswear constituting unprec...
While developing the jersey fabric that forms a key part of the new Flâneur loungewear collection, we have been fortunate enough to draw on the experience of one of the world’s leading experts in t...
Milad Abedi On Style And Stockholm
We’re thrilled to introduce Iranian born, Stockholm-dwelling photographer, Milad Abedi, to discuss personal style choices and working with friends.
Meet Sweden's Most Stylish Man
Unwinding on an Autumn afternoon, inspired by Andreas Weinas. The Gentlemanualen Co-Founder (a modern guide to the good looking and fun) and Kingsmag Editor sat down with us earlier this year for a...
Presenting The Offshore Jacket
The Offshore Jacket embodies the meeting of two iconic British brands, from two very different backgrounds, coming together to present a masterpiece of design and durability.
Our first collaboration with responsible design pioneers RÆBURN, offers a carefully considered capsule collection consisting of five limited-edition styles, crafted with responsibility at its foref...
Celebrating Classic Motoring And Goodwood
A picture speaks a thousand words, and on our limited-edition Goodwood inspired t-shirts, commissioned by illustrator Tim Godden, you will see a trio of designs playing homage to the magic of The G...
Nick Ashley’s style is inspired by authenticity; he prefers reviving designs with practicality for today’s modern world and breaking rules. And as for following the crowd? Best not to ask…
Meet The World’s Best Bartender
Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce intern...
Private White Jaguar Collaboration
Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsman...
The Woolmark® Collection for Mr Porter
Stop for a moment to think about the overcoat hanging in your closet. The sweaters folded in your bureau. The suits in their garment bags. Chances are, they’re made from wool.