Journal

Discover all our latest news, the stories behind our products and the deeper details in the craft that goes into them.

The Only Waterproof Cotton Raincoat in the World
The Only Waterproof Cotton Raincoat in the World

There are raincoats, and then there is Jack’s Mac.

The Sharpest Bomber Britain Has Ever Made
The Sharpest Bomber Britain Has Ever Made

The story of the Private White V.C. Flight Jacket begins at 30,000 feet.

Built with Soul. Made to Last.
Built with Soul. Made to Last.

Few garments carry the same cultural weight and quiet charisma as the Harrington.

From Naval Icon to British Hero
From Naval Icon to British Hero

The Peacoat is a legend of outerwear, a coat forged in function, elevated by history, and perfected by time.

Style, Substance & the Best of British Summer
Style, Substance & the Best of British Summer

The arrival of our Spring/Summer 2025 collection comes with a familiar face: Benedict Browne, the stylist behind our recent SPYCRAFT campaign, is back to share his personal edit of the season’s bes...

From the Jungles of Vietnam to the Streets of Salford
From the Jungles of Vietnam to the Streets of Salford

The field jacket has long outlived its original military purpose, becoming a lasting icon of utility, durability, and effortless cool.

The Jackal: Master of Precision
The Jackal: Master of Precision

Inspired by the calculated poise of its infamous namesake, The Jackal is a jacket like no other – a masterclass in control and craft. It is one of the most exacting pieces ever produced by Private ...

Introducing SPYCRAFT
Introducing SPYCRAFT

A collection inspired by the refined stealth, elegance, and quiet authority of British intelligence operatives.

Introducing: The Permanent Style Court Jacket
Introducing: The Permanent Style Court Jacket

The Court Jacket is an elevated piece of sportswear - a highly water-resistant jacket made in natural materials and vintage styling. For the new collaboration this Autumn, I wanted to design someth...

A Tribute To 
L.S. Lowry
A Tribute To 
L.S. Lowry

This autumn, we celebrate Lowry’s artistic legacy and our shared connection to Manchester’s industrial past with a collection inspired by his vision. Where many saw the cold, wet, and bleak weather...

(Re)Introducing The Permanent Style Wax Walker
(Re)Introducing The Permanent Style Wax Walker

During September and October we will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.

Reintroducing The Bridge Coat
Reintroducing The Bridge Coat

Pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers, but also with jeans and knitwear. But they’re rarely designed with...

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The Bespoke Experience

At Private White V.C., we offer a bespoke made-to-measure service, allowing our customers to create one-of-a-kind pieces tailored to their exact specifications.

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Introducing Coloured by Cottenham.

Cottenham House is our home. The beautiful 171-year old redbrick factory on the banks of the River Irwell is where all our clothing is hand-cut, hand-sewn and hand-finished by local craftspeople.

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Introducing The Art Du Lin Harrington

Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popular with a lot of people who don’t naturally take to linen.

Introducing: The PS Reversible Suede Bomber
Introducing: The PS Reversible Suede Bomber

The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here.