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Soft and hardworking – luxurious and breathable – elegant and sustainable; these aren’t phrases you would normally combine when describing what hangs in your wardrobe, but with the Private White V.C. x The Woolmark® Company collaboration, these very words do in fact go hand in hand.  

This collection sees our “Sheep to Shop” mantra come alive and celebrates decades of loyal service and unfettered friendship from our local woollen mills in the north west of England. Featuring timeless styles for the modern man, each piece has been crafted from merino wool , renowned to be most luxurious wool in the world and has been developed with the exclusive help of the world’s leading luxury menswear destination – Mr Porter.


Inspired by the A-2 flight jackets of the Second World War, the latest interpretation of the iconic bomber jacket has been fabricated using an exclusive 100% merino wool Prince of Wales shadow check, woven in West Yorkshire. The grey check version boasts a subtle burgundy overlay in a tip of the hat to the ribbon that hangs every Victoria Cross medal (as worn by our celebrated namesake Private Jack White).


Showcasing a strong nod to our military heritage this luxurious version of the classic Great Coat is fabricated using a double-sided cashmere/wool blend cloth woven in West Yorkshire and features a double-breasted button fastening, real horn buttons, oversized lapels and a half-back button-adjustable belt.