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Introducing: The PS Reversible Suede Bomber
The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here.
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Introducing: The PS English Tweed Overcoat
Good design is about thinking through every aspect of a piece like a DB, and making conscious aesthetic choices. That's what makes a piece feel different when you put it on, and why it remains a favourite after five, 10, 20 years of wear.
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The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
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The Permanent Style Wax Walker
Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White V.C. in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe -
A Wealth of Material: The Riri Zip
At the mention of Riri, Mike Stoll, MD at Private White VC and veteran of the Manchester clothing industry, vanishes into his extensive archive and reappears - his arms laden with coats. Selecting one, Stoll explains: “I must have worn this jacket for about 14 years. It’s worn out but the zip is like new.” A demonstration reveals it still works perfectly. -
Frames from the Factory
A picture speaks a thousand words and in the background of our boardroom you will see a montage of photographs, pencil drawings, hand-written letters, and even a 50 year old school report addressed to our Managing Director, Michael (Graham) Stoll who is approaching his half-century at the factory. -
The New Permanent Style Donegal Overcoat
This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it's now 800g rather than 620g. -
Ventile® - An Old Faithful Friend Of Ours
Water proofing all boils down to one thing - fabric, and few do it better than an old faithful friend of ours; Ventile. -
Private White Jaguar Collaboration
Two iconic luxury British brands, Jaguar and Private White V.C., have collaborated to create a limited edition line of classic Harrington jackets.Designed to reflect the finest in British craftsmanship, the garment -
The Goodwood Revival
The road ahead is teeming with tweeds, frocks, flat caps and pin-up curls. Groups of men in dirty overalls congregate outside a Shell garage that looks like it has escaped a Hollywood film set. -
David Beckham Visits Private White V.C.
On the first day in his new role as the Ambassadorial President of the British Fashion Council what is the first thing that David Beckham does?
