The Players' Sale
Sometimes change can arrive in the most unexpected fashion.
With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed.
Winter is fast approaching and so it feels particularly timely to announce the launch of our latest wave of brand new styles that have all been designed to protect and serve during the colder months ahead.
Remembrance Day on 11 November has a particular significance at Private White V.C., given that the brand is named in honour of my great grandfather Jack White, who was a decorated veteran of the First World War.