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Introducing: The PS Reversible Suede Bomber
The new version of our reversible suede bomber jacket - reversible so you can turn it inside out at the first hint of rain - is finally here.
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Introducing: The PS English Tweed Overcoat
Good design is about thinking through every aspect of a piece like a DB, and making conscious aesthetic choices. That's what makes a piece feel different when you put it on, and why it remains a favourite after five, 10, 20 years of wear.
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The Heroes
A curated edit of our most popular and iconic outerwear crafted from the only the finest regionally-sourced trims, materials and luxury yarns. Each garment is handmade in our own factory in England and eligible for our Lifetime Repair Service.
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Meet The World’s Best Bartender
Each month in our new ‘A Day in The Life’ series, modern gentlemen talk to PWVC about their personal journeys, business ventures and extra-curricular activities. We’re delighted to introduce internationally renowned bartender Joe Schofield. -
The Fabric Of The City
Private White V.C.'s factory in Manchester is more than a place of work - it’s a link to the past. Entwined with the history of both the city and my family, it encapsulates everything the brand is about. -
Origins Of A Classic: Take A walk On The Wild Side
The iconic design, as the name safari suggests, was originally constructed for use in the warmer climates belonging to rugged African savanna. -
Lights, Camera… Action!
Seasons come and seasons go… and I was after a timeless piece, something that champions form following function. -
Tour Three Lookbook
We are so excited to launch Tour Three, the final wave of our boldest, most ambitious, and most important collection ever. -
Making Milestones: Twenty Million Pieces of PPE
Our incredible journey through a global pandemic as told by our CEO -
Cotton On
Imagine a material so versatile it will keep you dry in Maine and cool in Mumbai. In an age of synthetic fabrics, of Gore-tex, Lycra, Kevlar, this super substance is cotton – the natural fibre grown and used by humans for centuries. -
The Permanent Style Ventile® Motor Trench
With over a year in the making we are delighted to announce the launch of our latest collaboration with Simon Crompton from Permanent Style.
