In an 1853 red-brick factory on the banks of the River Irwell, over a century’s worth of factory history, family heritage, and collective sartorial memory has been distilled into a single label: Private White V.C.
Manchester or ‘Cottonopolis’, as it was dubbed back in the 19th century, was at the heart of the world’s cotton industry. It was at the forefront of the industrial revolution; was the first of a new generation of prosperous, commercial cities, and the home of garment manufacture.
Fast forward to 2019, and the last remaining clothing factory, in the world’s first industrial city, now houses our sustainable luxury maker’s label that owns its entire supply chain, and we have a remarkable story to tell.
“We want Private White V.C. to be the most respected British clothing make for the next 100 years. We take great pleasure in revitalising the local textile industry and supporting the eco-system that was once great, and we want it to be even greater.” – James Eden, Founder & CEO
Historically, our factory has made for kings and queens, presidents and prime ministers, artists and musicians, sporting greats and Hollywood icons. In 1916, we supplied the Allied Forces with cotton gabardine trench coats, and in the 1940s we were commissioned by the Ministry of Defence to supply the RAF with waterproof parkas. In more recent times we have been outfitters to the most established tailoring houses on Savile Row and have manufactured for pretty much every British luxury outerwear brand you can think of.
Of course there have been bleak periods, but we have weathered those storms thanks to a wealth of skill, determination and hard work, and the attitude of “doing things differently” for which the city of Manchester is renowned.
As a home to an amazingly skilled team, with a back catalogue of incredible patterns and garments, we decided to start our own label. Private White V.C. was born in 2010, founded by James Eden, CEO, with factory owner Michael Stoll and designer Nick Ashley.
Borrowing and benefiting from the past, but improving quality where possible by embracing technology and new craft, new ideas, is the cornerstone of Private White V.C.’s ethos.