Sorry, no sale.
Over seven years ago we created Private White V.C., born from a vision of British manufacturing, authenticity and uncompromising excellence. Both perennial and pioneering, we have always aimed to preserve the unrivalled craftmanship and extraordinary talent that the British textiles industry has to offer, carefully cultivating a culture based on deep provenance and principle.
For the above reasons, the idea of a "Sale" has never sat quite right with us. The majority of our products never go on Sale for this very reason. We always price our goods fairly – honestly reflecting the cost of manufacturing at our Manchester Factory to only the highest possible standards with a modest profit that allows us to continue investing in the long-term prospects of all concerned. A discount culture erodes the true meaning of value.
Named after a man of great courage, perhaps we are destined to take the route less-travelled. Where others look to mass-produce, we instead remain 100% committed to our Manchester Factory, managing the entire supply chain from ‘Sheep to Shop’. There is no higher privilege than to see our customers, our extended friends and family, wearing the ‘Made in Manchester’ badge with pride.