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UK/US Chest (Inches) 36 38 40 42 44 46
UK/US Chest (cm) 91 97 102 107 112 117
European (EU) 46 48 50 52 54 56
Italian (IT) 46 48 50 52 54 56
French (FR) 46 48 50 52 54 56
UK/US Waist (Inches) 30 32 34 36 38 40
Italian (IT) 46 48 50 52 54 56
French (FR) 38 40 42 44 46 48
Waist (cm) 80 85 90 95 100 105
Inside Leg (cm) 82.5 82.5 82.5 82.5 82.5 82.5


  • Waterproof Waterproof
  • Windproof Windproof
  • Breathable Breathable
  • Lifetime Repair Service Lifetime Repair Service
  • Light Weight Light Weight
  • Extra Storage Extra Storage

Made in Manchester. Made for Manchester (and the rest of the world).

Our most popular design, the timeless, single-breasted cotton raincoat continues to be the cornerstone of our factory. We have been perfecting its construction, pattern, and performance pretty much every day for the past 100 years.

In our time we have made (quite literally) millions of raincoats and we strongly believe that our Ventile® Mac is simply the best raincoat you will ever own.

Handcrafted using the world’s finest 100% cotton, Ventile®, it is both 100% waterproof and 100% breathable. The perfect garment for any individual, and fit for any occasion.

  • Unlined, single breasted, fly-fronted rain coat with RIRI zip and stud centre front fastening
  • 8-gauge centre front copper zip 
  • Copper taped internal seams
  • Military grade copper hardware from RIRI of Switzerland
  • Two internal stud secure pockets
  • Vandyke stitched collar
  • Etched copper rivets on back neck and hanger loop
  • Ventile® stud bearer with hold tab at the base to guarantee a quick no-fuss zip fastening for the centre front
  • Throat latch for additional protection from the elements
  • Inset sleeves
  • Made in our own factory in Manchester, England

Josh is 6’2” (188cm) and weighs 80kg. He has a 40” chest and a 27.5” sleeve (from shoulder to cuff). He has a 34.5” waist and his outside leg is 41” (taken from his natural waist to the trouser hem). He wears a Private White V.C. size 4 (Medium) in our outerwear, coats, jackets and tops and in all our legwear he wears a size 34”.

This garment is a regular fit we recommend you take your usual size.

Works just as well when worn over a suit jacket as it does when paired with jeans, trainers and a sweatshirt.

Fabric & Aftercare
  • 100% cotton - and in our assessment this is the best 100% cotton in the world.
  • 205 gsm (grams per square metre)
  • Fluorocarbon free
  • Ventile® was designed and developed up the road from our Manchester factory at the direct request from Winston Churchill during World War II. The final brief given to Manchester’s Shirley Institute in 1943 by the Ministry of Defence was to create a cloth that would help prolong the survival rates of RAF Pilots.
  • Ventile® was famously used in the first ever summit of Mount Everest in 1953
  • The mercerised yarns in the cloth are designed to swell when exposed to moisture which ensures unparalleled levels of resistance and protection from the rain for a 100% natural fabric (i.e. non-synthetic)
  • 81 threads per cm (warp)
  • 30 threads per cm (weft)
  • Wipe down only with a gentle brush



A Fair Price to Pay The old adage 'you get what you pay for' rarely rings true in the world of clothing. It does at Private White V.C. where we’ve been cutting our cloth and creating garments for over 100 years. We make outerwear we consider superior to anything produced in any other factory in the world. Our pricing is fair - not cheap, but certainly not overpriced. And we want you to know what you pay for, so we outline exactly where your money goes when you invest in your Private White V.C. clothing. But we can’t put a price on expertise and experience, on the learning that has been passed down through generations. That’s the gold dust we sprinkle on each garment that leaves our factory. You will recognise it when you wear your Private White V.C. coat for the very first time. You’ll walk a little taller, with pride and satisfaction. It’s a good feeling. Priceless. VIEW OUR PRICING MANIFESTO
2x-3x Mark Up
Private White V.C. Mark Up
Cost to Produce PRIVATE WHITE V.C.
‘Traditional Luxury’ Mark Up + Agents + Importers + Overseas Distributors + Buffer for Sale Reductions + International Freight & Logistics + Sponsorship & Celebrity Endorsements
Traditional + 123 + 123 + 123 + 123 + 123 + 123 + 123
5x-7x Mark Up

pricing manifesto

2x-3x MARK UP

5x-7x MARK UP


ONE VENTILE® RAINCOAT = 234 Minutes in sewing, sealing and finishing 23 Individual pattern pieces 10 stitches per inch 172 pattern notches 8m of sealing tape 27 pairs of hands from cutting to shop floor 0.5 bobbins of sewing thread OUR OWN FACTORY



ONE VENTILE® RAINCOAT = 234 Minutes in sewing, sealing and finishing 23 Individual pattern pieces 10 stitches per inch 172 pattern notches 8m of sealing tape 27 pairs of hands from cutting to shop floor 0.5 bobbins of sewing thread