Journal

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The All New PS Olive Motor Trench Coat

Reviewed by Simon Crompton of Permanent Style London, the leading authority of classic and luxury menswear.

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Destination Denim

This month, we continuing our ‘In Conversation’ series handing over the reins to Tenue. founder and Amsterdam based denim legend Menno Van Meurs. We sit down to discuss denim (naturally), his passi...

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Flâneur Loungewear: Luxury and comfort combined

Sometimes change can arrive in the most unexpected fashion. A year ago, the new operation Private White V.C. had established in Manchester was turning out hundreds of high quality medical gowns and...

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Introducing The New Permanent Style Donegal Overcoat

With this version, the pattern was important - to make it a herringbone coat, rather than just a grey one. To make it the first thing you noticed. 

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The New Permanent Style Donegal Overcoat

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier twee...