The Private White V.C. brand pays homage to its namesake WWI hero; Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man.
All clothing is expertly constructed by hand in the Private White V.C. Factory, Manchester, where garments are designed and developed using only the finest regionally sourced fabrics, trims and materials.
Materials are sourced locally where possible with the majority of cloth being supplied from the mills in the surrounding area. These too have a wealth of history behind them, holding a trading relationship with the factory since Jack White’s days.
The collection is designed by Nick Ashley, Private White V.C.’s Creative Director. Nick has a long and illustrious history in the fashion industry, having worked for Kenzo, Tod's of Italy and Dunhill Menswear amongst others. The son of Laura Ashley, the renowned fashion and interiors designer, Nick was immersed in design and creativity from an early age so it was little wonder that he should follow in his mother’s footsteps.
Nick’s designs are influenced by Private Jack White’s wardrobe and classic military garments, as well as his passion for motorcycle and car racing. Nick's ability to immerse himself in everything he does is testament to the passion that goes into his creations. His long-standing love of history and the military make Private White V.C. an ideal outlet to unleash his inspiration.
"Private White V.C. is a high integrity brand; starting with wool on a sheep, weaving it locally, carefully constructing the clothes in Manchester and selling them with love to people who care about such things. These clothes are for people who have an emotional attachment to the clothes that accompany them through life."