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Iconic British Clothing

Inspired by the wardrobe of Private Jack White V.C. our collection is all handmade in England using locally sourced British fabrics.

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  • Long Sleeve T - Ecru
    Long Sleeve T - Ecru
    £35.00
  • Waffle Shirt – Military Green
    Waffle Shirt – Military Green
    £65.00
  • Waffle Shirt – Ecru
    Waffle Shirt – Ecru
    £65.00
  • Waffle Shirt - Charcoal
    Waffle Shirt - Charcoal
    £65.00
  • Waffle Shirt – Navy
    Waffle Shirt – Navy
    £65.00
  • Polo Shirt - White
    Polo Shirt - White
    £75.00
  • Quilted Thermal
    Quilted Thermal
    £110.00
  • John Smedley - Milo Shirt - Pumice
    John Smedley - Milo Shirt - Pumice
    £115.00
  • John Smedley - Milo Shirt - White
    John Smedley - Milo Shirt - White
    £115.00
  • John Smedley ROE Pullover - Navy
    John Smedley ROE Pullover - Navy
    £120.00
  • PT Pants - Black
    PT Pants - Black
    £120.00
  • PT Pants - Charcoal
    PT Pants - Charcoal
    £120.00
  • Chino Shorts - Dark Stone
    Chino Shorts - Dark Stone
    £120.00
  • John Smedley ROE Pullover - Charcoal
    John Smedley ROE Pullover - Charcoal
    £120.00
  • John Smedley-Finchley Shirt -Mocha
    John Smedley-Finchley Shirt -Mocha
    £125.00
  • John Smedley-Finchley Shirt -Navy
    John Smedley-Finchley Shirt -Navy
    £125.00
  • John Smedley - Dominic Striped Pullover
    John Smedley - Dominic Striped Pullover
    £130.00
  • John Smedley - Dacon Striped Pullover
    John Smedley - Dacon Striped Pullover
    £130.00
  • Combat Trousers - Khaki
    Combat Trousers - Khaki
    £130.00
  • PT Top - Charcoal
    PT Top - Charcoal
    £140.00
  • Combat Shirt
    Combat Shirt
    £145.00
  • Combat Shirt - Indigo
    Combat Shirt - Indigo
    £145.00
  • Campaign Shirt - Edwardian Stripe
    Campaign Shirt - Edwardian Stripe
    £150.00
  • Campaign Shirt - Indigo
    Campaign Shirt - Indigo
    £150.00
  • Worksuit Trouser - Navy
    Worksuit Trouser - Navy
    £150.00
  • Shacket
    Shacket
    £155.00
  • Beatle Jeans - Navy
    Beatle Jeans - Navy
    £160.00
  • Beatle Jeans - Stone Cord
    Beatle Jeans - Stone Cord
    £160.00
  • John Smedley - Seth Shirt Charcoal
    John Smedley - Seth Shirt Charcoal
    £165.00
  • John Smedley - Seth Shirt - Navy
    John Smedley - Seth Shirt - Navy
    £165.00
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designer menswear

Private White V.C. is a truly unique British designer menswear brand. Based on the wardrobe of the Victoria Cross recipient Jack White, the new menswear collection only uses locally sourced British fabrics tailored to the highest standards by Cooper & Stollbrand.